![]() ![]() Zweig previously founded AdColony, which created many of the first iPhone games before becoming an advertising company that was sold in 2014 for $350 million. You see it in Roblox and Minecraft, and that’s what we’re doing.” “This younger generation that’s 4 years old to 18 years old is making games to express themselves,” said Zweig, co-founder of Buildbox’s owner, AppOnboard. Yet many users age out of Roblox at around 12 or 13, Zweig said, at which point Buildbox is there to step in. ![]() Roblox Corp., an online gaming platform that lets its users create games, plans to go public this year and is valued at around $30 billion. Zweig believes “video-game designer” will be the next addition to that list, and that Buildbox will be the company to make it happen. Anyone can be a director, movie star or recording artist without much help, thanks to YouTube, Spotify and TikTok. The internet has eliminated many barriers to creativity in recent years. This new funding will allow the company to hire more staff and experiment with a new advertising program. which have been played by more than 100 million people, according to Zweig. Close to 1 million people have already used Buildbox’s software to create games. Buildbox has raised $20 million from investors such as Raine Ventures, Galaxy Venture Capital and Manta Ray to build out software that allows anyone to create a video game without needing to know code. They are hoping their company, Buildbox, can change that. But designing a proper game required a mastery of computer code, something neither would attain until adulthood. (Bloomberg) - Growing up in the 1980s, Jonathan Zweig and Mike Seavers dreamed of making their own video games.
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